You know that feeling when you’ve spent the better part of a day crafting an amazing blog post, you click publish, then sit back to admire your handiwork with a deep admiration for your own genius? Yeah, that’s the one. Feels good, right? But now you’ve logged onto Instagram and Pinterest and… oh no! In your pursuit of the perfect blog, you forgot to create the next batch of social media content for the upcoming month. Repurposing content for social media is a strategy every small business should employ.
If you’ve been creating content for a while, you know that one story is packed with dozens more. So why not leverage content your current audience already loves and build upon it to reach a wider audience and grow your social media engagement – all without spending excessive amounts of time and energy on the creation process?
Repurposed content has the potential to:
- Engage website visitors
- Encourage fresh social engagement
- Increase brand awareness on social media
- Improve search engine ranking
Still with me? Good. Read on for five ideas to creatively repurpose blog content for your social media audience!
Turn educational snippets into an Instagram carousel
Take a minute to sift through your blog content to find some attention-grabbing snippets and add each one to a new photo post or carousel. This will convey your blog’s main idea in a more digestible format.
Keep in mind, you don’t have to supply an entire listicle or a downloadable ebook. A well-timed, educational tip that offers a solution to your customer’s problem will prompt your audience to check out the original blog post for more detail.
Just don’t forget to direct your followers back to the blog in your Instagram post caption so they experience the full effect of your hard work!
Create Pinterest graphics to drive traffic back to your blog
Take each of your blog posts and design 5-7 different image or infographic variations for Pinterest. Incorporate your branding and voice in your graphics and captions, but make sure to keep it fun and engaging. While evergreen content is key to sustained organic growth on Pinterest, user experience should remain priority one.
Repurpose your blog into a video and content upgrade
Another way to repurpose content for social media is by turning your blog into a YouTube or IGTV video! Take it a step further by embedding your video into your blog post.
If your blog is receiving a ton of traction, you can leverage that video as a content upgrade, offering readers exclusive access to the video in exchange for their email address. A video or cheat sheet that dives deeper into your blog topic makes for a great content upgrade!
Add your best blog posts to your Instagram Story Highlights
Since its release, Instagram Stories has exploded in popularity:
- 500 million users create or watch this short-form content daily
- One-third of the most-viewed Instagram Stories come from businesses
- 96% of marketers get positive results with Instagram Stories ads
Simply put, Instagram Stories empowers your small business to reach your potential customers and interact with them in fresh, fun and creative ways. Once you publish a blog, you can create a series of Instagram Stories to generate buzz around your blog post. If you have over 10,000 followers, you can also include a clickable link that allows interested viewers to read your blog without leaving the app.
Short-lived, bite-sized content is good, but making your best Instagram Stories permanent definitely sweetens the deal. Instagram Story Highlights gives users an opportunity to curate collections of their best Instagram Stories content. Your Highlights are displayed right below your Instagram bio, making it easy for new customers and leads to learn about your brand and what makes you so awesome.
If you want to reach an even wider audience on Instagram, add your best posts or highlights from your top-performing blog posts to a dedicated Instagram Story Highlight.
Convert your blog into a podcast
Odds are, the blog post you’ve written is something you’re knowledgeable about, passionate even. Leverage that passion and directly address your audience to build credibility and increase brand reach. In many cases, you may even be able to read directly from your blog, but once you hit your stride, it’ll end up sounding a lot more conversational.
You can launch your own podcast within minutes with tools like Anchor, which gives you everything you need to create, broadcast, and monetize your recordings.
Looking for more ideas to repurpose content for social media? I’m way ahead of you.