Blogging is important for your small business marketing strategy. How important? 55% of business owners who use blogging as their number one inbound marketing strategy say they’ve benefited from it. As a small business owner, you need to take advantage of every tool in your marketing arsenal to boost your brand’s reach and blogging is no exception. Here are seven benefits your brand can reap from blogging.
Blogging creates value for your customers
Your blog content provides value to your audience. With blogging, you’re giving people something valuable for free before they commit to your brand.
Examples of high-value content include how-to guides, quizzes, recipes, listicles, and more. The more value you offer your audience, the more loyal those customers will be when they do convert.
Blogging drives organic traffic to your website
Blogging is one of the best and most inexpensive methods for your small business to generate organic traffic.
Generating organic traffic isn’t easy. As a small business owner, you’re probably working on a shoestring budget. You need to use creative tactics to drive traffic to your site. Blogging is great for this because it’s one of the few sections of your website that will change consistently.
Fresh and continuously updated content on your site gets indexed by search engines, increasing the chances of your blog becoming visible to your target audience!
Blogging generates leads
Each blog post is a new opportunity to generate qualified leads for your business. You can attract leads on your blog by adding a call-to-action.
Calls-to-action on blogs usually take the form of content upgrades like ebooks, whitepapers, webinars, or free trials in exchange for a person’s contact information. These offers are enticing and effective, but make sure it’s relevant to the topic in order to maximize conversions
Blogging boosts your credibility
If readers find the answers to their questions on your blog, they’re more likely to come into the sales process trusting what you have to say because you’ve helped them in the past.
With some time, putting out consistent, high-quality blog content will make you an authority figure within your niche. If your audience sees you as a trustworthy source, they’re also more likely to trust you with their wallet.
Blogging develops and strengthens relationships with your target audience
Increasing brand awareness is the most popular objective for small businesses. Your blog will show your audience a personal side of your business they wouldn’t see through other mediums. With blogging, you can connect with new and existing customers in a more intimate way.
A comment section also opens up the room up for feedback and discussion with your community. You can also respond to customer questions and comments, earning trust and building valuable relationships in the process.
Blogging can generate valuable backlinks
Backlinks are links on other websites that point back to your website. How does this relate to blogging and your business? When other sites link to your blog, it looks like a strong recommendation to Google.
Just like with any product, the more someone recommends it, the more you want to use it. Backlinks increase your domain authority and tell Google your website is a trustworthy source.
Blogging helps your business stay relevant and competitive
55% of people will buy from a business if they have a consistent and informative blog. Your blog will create value for your audience and help nudge an indecisive customer to choose your product over the competition. High-value blog content can compete with the most advanced marketing tools for a smaller investment.
If you don’t have the time, resources, or know-how to start and maintain your business blog, I can help you craft valuable, informative content your audience will love.