Small business marketing blog

You know that feeling when you've spent the better part of a day crafting an amazing blog post, you click publish, then sit back to admire your handiwork with a deep admiration for your own genius? Yeah, that's the one. Feels good, right? But...

Words are an emotional, evocative, and powerful tool for your small business. Exceptional product descriptions do more than tell the customer what they're buying. Good product descriptions highlight your product's various features and benefits and...

Why organic traffic still matters to small business Organic traffic is vital to driving new customers and leads to your small business's website. I'd say it's even more important than paid, referral or social traffic. Why? Simply, organic traffic...

Pinterest myths exist but they can lead to costly mistakes for your small business if you let them control your marketing strategy. It's not in your best interest to keep buying into these myths, so let's fix that. Here's the truth behind the top...

The goal of any landing page is to increase conversion rates to achieve your business goals. Good landing pages guide your visitors through the sales funnel more efficiently. To craft a landing page that sells...

Blogging is important for your small business marketing strategy. How important? 55% of business owners who use blogging as their number one inbound marketing strategy say they've benefited from it. As a small business owner, you need to take...

If you're having a hard time navigating social media and how to set appropriate goals, don't stress. You’re not alone. Almost half of marketers said they have trouble creating social media goals that align with business objectives. I've been there...

When you meet someone for the first time in person, you size them up in two ways. First, in what they say and second by their body language. When you interact with a brand online, all you have to assess them on is words -- and words matter....

You're here because you want to learn how to write an email that sells or your current email copy isn't converting. Nailing your email strategy is both an art and science built on an understanding of how to create high-converting copy. After all,...

Instagram is one of the best social media platforms for small businesses. There’s a wealth of information online for a variety of topics like how to boost your engagement rate, connect with your audience or convert leads to sales. Unfortunately,...

You know how important maintaining a content marketing strategy, including blogging, is to the success of your marketing efforts. You've already set up a company blog in the hopes of converting leads into sales, but there's one problem. Your blog...

Content marketing requires good writing and good writing ain't easy, ya'll. A seasoned writer brings a combination of soft and hard skills to the job. They are grammatical savants, romantic wordsmiths, savvy researchers and fantastical storytellers...

A solid social media presence is non-negotiable for your small business. Compared to traditional advertising, social media is the preferred alternative for time-strapped and budget-conscience small business owners.  Growing a business through...

Remember when your small business opened its doors for the first time? Your sole focus was probably getting customers through the door and making that sweet sale. You might have even leaned into traditional advertising channels like putting out ads...