You know that feeling when you’ve spent the better part of a day crafting an amazing blog post, you click publish, then sit back to admire your handiwork with a deep admiration for your own genius? Yeah, that’s the one. Feels good, right? But now...
Words are an emotional, evocative, and powerful tool for your small business. Exceptional product descriptions do more than tell the customer what they’re buying. Good product descriptions highlight your product’s various features and benefits and tell...
Why organic traffic still matters to small business Organic traffic is vital to driving new customers and leads to your small business’s website. I’d say it’s even more important than paid, referral or social traffic. Why? Simply, organic traffic...
The goal of any landing page is to increase conversion rates to achieve your business goals. Good landing pages guide your visitors through the sales funnel more efficiently. To craft a landing page that sells itself, make sure to hit these key conversion drivers in...
Blogging is important for your small business marketing strategy. How important? 55% of business owners who use blogging as their number one inbound marketing strategy say they’ve benefited from it. As a small business owner, you need to take advantage of every...
When you meet someone for the first time in person, you size them up in two ways. First, in what they say and second by their body language. When you interact with a brand online, all you have to assess them on is words — and words matter. The style,...
